Yummy, yummy, plant-based gummy!

Consumers’ unwavering sweet tooth for confectionery is never going away. But the motives that drive their purchasing decisions most certainly are – especially in the colorful and delicious world of gummies.

For example, 30% of people now say they are flexitarian¹ and are thus looking to reduce the amount of animal-based products they eat; and there are now 1.5 billion vegetarians and 88 million vegans in the world according to the World Animal Foundation².

Meanwhile, 72% of consumers are trying to limit or avoid sugar entirely ³. Meanwhile, the global gummy market continues to boom. In fact, it stood at an astonishing $21.40 billion in 2022, with a predicted CAGR of 11.8% from 2022-2030.⁴

Our starting point is the all-important texture (after all, they’re called gummies for good reason). So how can we create that familiar gummy bear mouthfeel in a way that appeals to more health-conscious consumers? Our solution for vegan confectionery is a broad portfolio of natural fruit-based pectins. These sustainable ingredients create a range of delicious textures - from soft and chewy to firm and brittle - to create the perfect gummy texture.

There’s no getting away from it. Consumers - and especially kids - choose candy for the perceived sugar hit, and we’ll help you deliver it with less sugar - through our natural flavor solutions and non-artificial sweeteners. Our comprehensive sugar reduction toolkit offers the most extensive range of solutions available, ranging from flavor-based to stevia-and-monk fruit-based. We can help guide you to the most appealing solution for your market, brand - and consumer.

So, there you have it. Creating a yummy, guilt-free gummy bear that meets the evolving desires of consumers by delivering great taste, texture, color – and health benefits – is now more achievable than ever.