Tackling your key culinary challenges
To succeed in today's culinary market you need a partner that understands the trends driving consumer preference; and knows how to deliver the qualities needed to help you create differentiated products.
Culinary
Bon appetite!
Above all, at dsm-firmenich we’re culinary adventurers. Our passion for fabulous food springs from outstanding scientific expertise; it comes to life in the kitchen; and it lands in people’s hearts.
Drawing on our extensive Human Insights capabilities, we can help you create standout offerings that address the key culinary challenges faced by consumers – and help fuel your growth in existing markets while perhaps even creating new ones.
This culinary-centric approach also allows you to collaborate directly with our forward-thinking chefs to accelerate innovation through creative ideation and rapid-prototyping. Then we’ll present the validated prototype for a final tasting (along with key learnings along the way) – to ensure that we capture and deliver your unique value.
Concept creation
How can you continue creating original and exciting culinary concepts that hit the spot with consumers in existing and new markets?
Product development
You need to solve product development challenges – all while delivering on specifications and attaining your labeling goals.
Consumer understanding
Turning concepts into commercial successes requires an in-depth understanding of changing and evolving consumer needs.
Four steps to better taste
Our culinary-centric approach is based on four tried-and-trusted steps.
Step 1: Opportunity
We start by identifying your needs and desires to frame the challenge and define our collective opportunity.
Step 2: Ideation
Next, we apply a range of proprietary techniques to determine a winning idea for a product concept.
Step 3: Prototyping
We learn and validate the "unknown unknowns" that only occur when your product is in the users' hands, which are then quickly iterated by our Chef Designers.
Step 4: Delivery
You get to try the validated concept in a final tasting, where we share learnings from the process – and achieve our ultimate goal of delivering your value.
“I love trying new things for our customers. They come to us to find the culinary imprint that we can put on their next product. Whatever it is, wherever the flavor needs to come from, we strive to deliver great, culinary-inspired flavors every time.”
Stefano Marciano
Chef Designer