8 March 2024
Humanization of pets
Consumers see themselves as ‘pet parents’. They regard their pets as part of the family – and treat them that way.
Petfood
Engaging the modern pet parent
Cats and dogs are no longer just animals, they are fully-fledged members of the family in the minds of today’s consumer. Pet parents are becoming increasingly well-informed and discerning, seeking out high-quality, nutritious and delicious products.
To meet these exacting requirements and differentiate their offering in an increasingly crowded market, petfood producers need ‘best-in-show’, sustainably sourced and cost-effective ingredients that push the boundaries of innovation to deliver science-backed health benefits, and a taste pets can’t resist.
Tackling your key challenges in petfood
To create winning petfood for cats and dogs you need a partner that understands the trends driving consumer (and pet!) preference in-depth; and knows how to deliver the qualities needed to help you create healthy, nutritious and delicious products.
Healthy pets
We’re seeing an increasing focus on digestive and gut health in petfood; along with fortification through vitamins and minerals.
Raising quality & sustainability
Pet parents are looking for products made with higher quality, naturally derived ingredients that benefit both pets and planet.
Sensational sensory qualities
The continuing drive for taste and sensory innovation - for example, through meat-optimizing taste (solutions) and proven microbiome solutions.
Brand loyalty
The newer generations of pet parents - who increasingly hold the greatest spending power in the market - are not as brand-loyal as their predecessors.
Getting regulatory right
Creating safe and sustainable petfood requires you to navigate an ever-evolving global regulatory landscape.
Leading solutions, incredible results
The dsm-firmenich petfood offering is where decades of science-based research and technological innovation meets a modern, pet-first approach to quality nutrition.
Focusing on science-backed fortification, pet-pleasing sensory solutions, trend-friendly gut health support and sustainable practices throughout our supply chain, we help petfood producers craft premium petfood, treats and supplements that keep cats purring and dogs’ tails wagging.
We work to provide nothing but the best to our customers, and ensure our solutions are good for pets, good for producers and good for the planet.
Why partner with dsm-firmenich?
Our team has more than 300 years of combined experience in the petfood market, delivering the solutions that matter to nourish cats and dogs worldwide.
Our in-depth understanding of pets, their owners and the wider petfood market means we are not just a supplier. We create partnerships for success, enhancing our customers’ existing production capacity, always with an eye for safety, quality and sustainability at scale.
By partnering with us, petfood producers unlock premium solutions they can leverage to engage today’s pet parents, and keep pets happy and healthy at every life stage.
Browse our full portfolio
Wherever you are, whatever the challenge – we’re here to support you. Explore our range of solutions for cat and dog food, treats and supplements and feel free to ask one of our petfood experts to help.
