Long-term insight
What if you had the anthropological insight to understand trends and create inspiration which is 3-7 years ahead of the market?
Human Insights
What makes them tick?
Taste is king. But what about other key consumer concerns like affordability, nutritional content, health claims, naturality and sustainability? We’ll help you navigate these challenges and accelerate your innovation with uniquely powerful human insights covering Taste, Texture and Health.
To achieve it, our multidisciplinary teams take a uniquely human-centric approach that is global in scope but also fine-tuned to local nuances – and all based on asking the questions that others simply don’t. For example, we can give you a deep understanding of consumers’ health concerns, dietary goals - and the market’s response.
We then combine this with equally deep insights into sensory experience, preference and emotional response. You can then use these unique perspectives to reveal hidden opportunities and gaps, accelerate product development - and ultimately create satisfying products that are healthier and better for people and planet.
Tackling your key challenges in human insight
You need a partner that understands the trends driving consumer preference and knows how to deliver the qualities needed to help you create differentiated products.
Listening to the market
You need broad yet precise data (including via social media) to ensure that your products match-up to real and precise market needs.
Global yet local
How can you get the key primary consumer and sensory research you need for new product development - at both the local and global level?
Nutritional knowhow
Staying on top of evolving consumer health concerns and nutritional needs is increasingly essential.
Our mission: Understand deeply, inspire greatly
Foresight & Design
Want the inside track on emerging trends? Our Foresight & Design team reveals diverse consumer forces to shape your strategy and inspire new products.
Market Intelligence
We use world-class systems to monitor the marketplace, delivering accurate, actionable insights to shape your next innovation.
Consumer & Sensory Insights
We deeply understand human emotions and behaviors to drive innovation, using expert research to inspire and validate unique ingredients, flavors, and technologies.