Taste is king. But what about other key consumer concerns like affordability, nutritional content, health claims, naturality and sustainability? We’ll help you navigate these challenges and accelerate your innovation with uniquely powerful human insights covering Taste, Texture and Health. 

To achieve it, our multidisciplinary teams take a uniquely human-centric approach that is global in scope but also fine-tuned to local nuances – and all based on asking the questions that others simply don’t. For example, we can give you a deep understanding of consumers’ health concerns, dietary goals - and the market’s response. 

We then combine this with equally deep insights into sensory experience, preference and emotional response. You can then use these unique perspectives to reveal hidden opportunities and gaps, accelerate product development - and ultimately create satisfying products that are healthier and better for people and planet.