Global insights
Ideally, you find a partner able to deliver valuable Consumer & sensory insights at the global and regional level.
Consumer & Sensory Insights
What makes consumers tick?
Every day we strive to develop an unparalleled understanding of human emotions, behaviors and preferences to drive innovation for our customers.
To achieve it, our renowned experts conduct in-depth primary consumer & sensory research using proven, scientifically validated methods - where we scrutinize products on an emotional, rational, and behavioral level.
This deep understanding then allows us to inspire and guide our innovation path, validating the distinctive ingredients, flavors and technologies we use in our customers products along the way.
Tackling your key insight challenges
You need a partner that understands the trends driving consumer preference and knows how to deliver the qualities needed to help you create differentiated products.
Actionable data
Data is important – but you need it to be authentically human, trusted accessible and translatable into differentiated new concepts.
Understanding the ‘why’?
Insights must have a clear direction and inherent understanding of why a specific solution will work best for your customers in your market.
Breadth of insight
Do you have access to sensory panels for real-world consumer validation? And what value could emerging techniques like Artificial Intelligence play in product development?
Powerful, trusted research.
Capturing vital data
We’re leading the way in the capture and utilization of consumer- and- sensory data. Here are just three unique tools that make it happen.
IRIS™ is our global system for capturing and integrating consumer and sensory product testing data with flavor formulation and design. This groundbreaking tool enables us to gather and analyze data like never before, ensuring our creations resonate perfectly with consumers.
YUMmm™ is a unique mobile app for recording live reactions to market products in real-time. Not only does it offer a fun and user-friendly way for consumers to provide feedback; YUMmm™ also measures responses at the moment of consumption - to deliver invaluable insights that help us refine and perfect the taste of consumer packaged goods.
Artificial Intelligence is growing. And by combining machine learning with the creative expertise of our flavorists and food scientists, we’re able to craft products that deliver both emotional and functional experiences - optimized for every consumer and occasion.
Understanding sensory science
Decoding consumer preferences and transforming this feedback into actionable insights is a key driver for our flavorists and product developers.
Their efforts are supported by expertly trained sensory panels (including visually impaired taste panelists). And we then bring then bring these findings to life using Aromasphere® - our internationally recognized Flavor Language.
Aromasphere® includes over 160 chemical reference descriptors and more than 700 tonality descriptors. By bridging the gap between sensory perception and product development, this comprehensive language has set a new standard in the food and flavor industry - ensuring seamless communication and collaboration between your developers and our taste experts.
Putting products to the test
Spanning 25 locations worldwide, our testing network offers you panoramic insight into real consumer reactions.
You can tailor and scale to any size-view you need in order to fully understand how real people are reacting to your food and beverage concepts - with precision and confidence.
Why settle for guesswork when you can tap into real-world consumer responses from diverse markets?
Agile collaboration
Picture a vibrant online hub where instant feedback flows freely, and insights are harvested continuously.
Our innovative TasteLounge™ Community program delivers precisely that. By bringing together diverse voices from our largest markets, it transcends mere data collection by delving deep into the intricate tapestry of consumer experiences, decoding nuances and unraveling stories behind every sip and bite.
It’s all complemented by a rich blend of in-house qualitative and quantitative methodologies for applying human insights to every stage of our most challenging projects.
Feel the difference
Imagine knowing exactly how your consumers feel when they savor your products. With our peerless Scentmove® model, it's not just a possibility – it's a reality waiting to happen.
Flavor drives much more than mere preference. Two flavors can be equally delicious, but one might more successfully evoke emotions that connect to your brand’s core. Scentmove® was co-developed by our R&D team and Geneva University more than 20 years ago as a comprehensive model of declared feelings; validated worldwide across hundreds of flavors and a dozen languages.
To leverage this insight even further we use our Flavor Emotions360™ - a large scale global quantitative study that helps to further understand the real connections consumers make between flavor ingredients, and emotions and benefits.