Consumer trend
Healthy beauty
The Healthy Beauty trend – from traditional skin care approaches to cutting edge skin.
Trends and insights
For Beauty & Care
Our Beauty and Personal Care Trends Framework
Our global Beauty and Personal Care Trends Framework is structured around the interplay of Global Drivers, key Consumer Beauty Trends and their sub-trends as well as potential weak signals for the future, based on in-depth and focused analysis of general consumer trends and specific developments in personal care and beauty.
Global Drivers
Selected Global Drivers are broad, long-terms shifts that affect directly or indirectly beauty and personal care habits, and are driven by significant changes in economics, technology, environment, socio-culture and health.
Consumer Beauty Trends
Consumer Beauty Trends are specific patterns in consumer behavior that arise from the Global Drivers, and reflect preferences, attitudes and behaviors of consumers. All key and sub Beauty Trends are supported with qualitative and quantitative evidences (statistics) and illustrated with newly launched products in market (Trend Expressions).
Emerging Signals
Based on the trend development we also highlighted Emerging Signals: early indicators of potential future trends that are currently small or emerging but may grow in influence over time.
Browse Consumer Trends
Consumer trend
Beauty diversity
dsm-firmenich embraces multicultural beauty, gender fluidity and new aging in beauty care.
Consumer trends
Mindful beauty
A mindful approach to beauty and care.