Trying to keep up with the ever-increasing pace and pressures of modern life can be physically, mentally and emotionally draining. In urban areas, the tempo can be particularly relentless and with 55% of the world’s population now living in cities1 it’s no surprise that many consumers are looking for ways to take a step back and to pay attention to their holistic well-being. The concept and practice of mindfulness has moved from alternative to mainstream, so how can beauty and personal care ingredients help consumers live in the moment?
There is evidence that the very act of doing something to nurture the skin can be beneficial, because it involves taking a little bit of time for ourselves. When people are busy though they also want to feel confident that every moment they take to unwind and relax is time well spent.
1. http://www.urbanet.info/world-urban-population/
Modern life demands a lot from us. There are many challenges and stimuli that we have to deal with on a daily basis, and consumers are increasingly realizing the important role of self-care in maintaining their physical and emotional wellbeing.
Faced with numerous challenges and demanding lifestyle changes, an increasing number of consumers prioritize effective products capable of providing a holistic self-care experience while also taking care of the planet. In this context, daily beauty & skincare routines have a crucial role to play in creating this sense of wellbeing.