Key trends
(1) TikTok Nov 2023 (2) Prodege, 2021 (3) dsm-firmenich Global Consumer Insights, Wave 4 & wave 5, 2023, 14 countries
AROMActive
Wellbeing rituals made with scents and care
Everything to feel good: more than products, consumers seek wellbeing allies
Faced with numerous challenges and demanding lifestyle changes, an increasing number of consumers prioritize effective products capable of providing a holistic self-care experience while also taking care of the planet. In this context, daily beauty & skincare routines have a crucial role to play in creating this sense of wellbeing.
Consumers look for ‘me moments’:
56.9 billion views on TikTok (1)
34% of consumers...
...preferred to buy natural and organic skin care when given the option to do so (2)
Consumers believe...
...in the healing & mood boosting properties of Essential Oils. Post COVID there is a growing appreciation of scents driven (3) by the sensorial experience and the additional benefits offered by fragrances.
Creating a natural, sustainable and proven science-based self-care ritual.
At dsm-firmenich Beauty & Care, we are always seeking new ways to bring more beauty and health to the center of daily life. That’s why we’ve joined forces to create our AROMActive line-up, the most effective and sensorial range of skin & body rituals with remarkable sustainable solutions, infused with essential oils benefits.
We combine a wide selection of high performance, clinically proven natural or organic bioactives to maximize efficacy, sensoriality & stability with 100% natural origin fragrances, featuring more than 50% essential oil blends - this fragrance innovation has a proven influence on emotions.
The result is more than 95% natural origin formulations according to ISO 16128 standard, with eco-footprint data provided for our ingredients.
Skin science meets Aromatherapy
A truly holistic and nature-powered skincare solution capable of activating positive feelings and emotions to provide a unique moment of wellbeing for conscious consumers.
All the ingredients needed to positively influence people’s self-care routines
Our AROMActive line-up offers two rituals in one to boost self-confidence and mood throughout the day.
