Flavor Solutions in Tune with European..

Get ready to enjoy plant-based drinks just as much as regular dairy drinks! Now you can embrace a plant-based diet without having to exclude dairy-like drinks and without compromising on their taste thanks to Firmenich Best-In-Class Milk.

Consumer Preferred. Plant-Protein Optimized.

Firmenich flavorists have designed the Best-In-Class Milk portfolio to cover the off-notes of plant proteins whilst adding the recognizable typicity of consumers' favorite dairy drinks. Our unique consumer-first process starts with listening to the needs of European consumers and then designing solutions that meet their local preferences. Each of our flavors has been validated by consumers and optimized to perform in different protein types.

NO/FEWER OFF-NOTES

Firmenich Smart 3D maskers ensure that the off-notes from the different protein bases, including oat, pea and soy, are covered.

PLENTY OF CHOICES

The Best-in-Class Milk portfolio was created to cover the full realm of cow milk notes and offer multiple options to please all European consumers.

CONSUMER PREFERRED

Our flavors were developed based on local sensory & consumer insights using an iterative process to ensure perfect alignment with European consumer expectations. 

22%

of European consumers think that plant-based drinks taste good...and yet

82%

of them would buy plant-based drinks if they were to taste exactly like cow milk.

Source: Firmenich Human Insights

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