Concept creation

Breathing life into new ideas

New product launches can be risky and expensive - requiring a lengthy data evaluation process to find the concepts with the best chance of success.  

At dsm-firmenich, we have the proven experience, expertise and resources to take this monumental task off your hands.  This starts with an extensive conversation to understand your goals and objectives. Are you looking to fill a gap in your portfolio? Want to counter a specific competitor? Working to increase the frequency of use? Targeting a different consumer group? Or do you want to grow household penetration? 

Our experts then use the latest co-creation techniques to lead a high- energy, cross-functional program with inspiring pre-reads and exercises proven to generate new ideas – and all based on clear needs and objectives.

Our skilled designers then bring these ideas to life and take your concept to a higher level and gain organizational buy-in. After all, a picture is worth a thousand words. 

Tackling your key challenges in concept creation

You need a partner that understands the trends driving consumer preference and knows how to deliver the qualities needed to help you create differentiated products.

Cross functional co-creation

How do you lead an innovation process that inspires and discovers breakthrough concept ideas from across the different functions of your organization?

Bringing ideas to life

Selling new concepts into your own organization can be difficult. Does the idea really fit with my brand? What benefits will I communicate on package? In social media?

Global and local

You need a partner able to understand local challenges at a granular level but with the capability to develop concepts on a global scale.

Our market expertise

  • Cheese alternatives
    Cheese alternatives

    Want to bring the unmistakable taste, texture and color of dairy cheese to cheese alternatives, while also bridging the nutrition gap? We’ll show you how.

  • Meat alternatives
    Meat alternatives

    If you’re a manufacturer looking to boost taste, texture and nutrition in meat alternatives, we can help you achieve them all - more sustainably.

  • Plant-based
    Plant-based

    Looking for science-based ingredients and expertise to boost the taste, texture and nutritional profile of your plant-based alternatives? Look no further. 

  • Dairy
    Dairy

    Striving to manufacture delicious dairy products with great texture and improved nutrition – more efficiently and sustainably? Look no further.

  • Processing ingredients
    Processing ingredients

    We understand that producing food ingredients efficiently and sustainably isn’t an easy job. So welcome to our family of ingredient processing solutions. Supported by some of the best experts in the industry, they enable you to optimize everything from fruit & vegetable processing, to oils & fats processing, to sugar and fermentation processing, to winemaking.

  • Petfood
    Petfood

    We understand that meeting the evolving needs of pets and their parents isn’t an easy job. That’s why we offer a unique portfolio of ingredient solutions and services supported by 60 years’ experience – all aimed at helping you create delicious, nutritious and sustainable dog and cat food.

  • High-protein alternatives
    High-protein alternatives

    Are you a manufacturer striving to pack more plant protein into bars & cereal, pasta, ready-to-mix shakes and ready-to-drink beverages? Our experts can help.

  • Dairy alternatives
    Dairy alternatives

    Looking to improve the taste, texture, sweetness and nutritional value of your plant-based dairy alternatives - in a more sustainable way? Learn how.

  • Bakery, Bars & Confectionery
    Bakery, Bars & Confectionery

    Do you manufacture baked goods, bars & confectionery? We can help you optimize taste, flavor, texture, shelf life, health benefits and cost efficiency.

  • Beverage
    Beverage

    Are you striving for healthier beverages that look, feel, smell and taste great? It’s time to leverage our expertise and broad family of solutions.

  • Savory
    Savory

    Want to create authentic savory products that taste and feel homemade? Look no further than our family of ingredients, flavors and plant proteins.

  • Tonalities
    Tonalities

    Our comprehensive range of flavors combined with our technologies across Beverages, Sweet, and Savory categories equip us with the tools to create winning products to delight your consumers.

  • Seafood alternatives
    Seafood alternatives

    If you’re a manufacturer looking to boost taste, texture and nutrition in seafood alternatives, we can help you achieve them all - more sustainability.

How can we help you?

Interested in one of our products or solutions? Connect with our experts learn more, request a sample, or start a new project.