Press Release
April 17, 2013
DSM is 'Revealing the Power of Beauty' at In-Cosmetics 2013
DSM Personal Care Business Unit is launching its new identity “Revealing the Power of Beauty” at this year’s In-Cosmetics, Paris.
DSM is 'Revealing the Power of Beauty' at In-Cosmetics 2013
Kaiseraugst, CH, 17 Apr 2013 10:00 CEST
Driven by a strong belief that beauty enriches people’s lives, DSM strives to reveal the power of beauty every day, to create a brighter, more beautiful world for people today and generations to come. This is explicitly reflected in the new identity DSM has created for the Personal Care market – ‘Revealing the Power of Beauty’. The DSM Personal Care Business Unit is launching this new identity at this year’s In-Cosmetics, held in Paris from 16-18 April. This leading industry platform also is the stage on which DSM will demonstrate its unique competence to connect and leverage, with foresight and imagination, its bright science in Skin Care, Sun Care and Hair Care to craft transformational beauty care ingredients and concepts that are truly loved.
It is the Business Unit’s belief that the future of beautiful skin depends on the actions people take today. Ultimate skin sensation and youthful skin appearance start with a healthy, perfectly functioning epidermis. This is the main focus of CORNEOCARE™, which reveals a highly innovative approach that targets the epidermis with selected bio-actives and translates scientific findings on the gene and molecular levels into relevant and tangible consumer benefits. This year, the anti-ageing focus is on new findings relating to skin elasticity. Recent scientific data increasingly demonstrate the importance of the elastic fibers in the papillary dermis. ELHIBIN® PF targets exactly this papillary dermis and inhibits UV-induced damage to the elastic fiber network. ELHIBIN PF offers what skin needs most through the 30s and 40s and into the 50s – protection of skin elasticity to retain skin resilience for a youthful appearance.
It is a fact that speaks for itself that the coming sun and summer season in the northern hemisphere calls for proper UV protection. DSM believes in the beauty of well-protected skin and hair, and will showcase a new concept for timeless beauty. It integrates brand, trend and customer insights as well as latest scientific findings. The offering of DSM in day care and beach care formulations delivers the true power of UV protection. It is based on a careful selection and combination of PARSOL® UV filters and skin care actives for complete, ultimate UV protection. Consumer relevance is substantiated by SPF-testing and optimized skin sensation has been validated by the DSM sensory panel.
People also expect innovative hair care products which deliver tangible benefits and strongly address their beauty aspirations. Two market-relevant application concepts – a crystal clear styling wax and a lightweight styling crème – reveal the power of TILAMAR® Fix A140. Its unique styling and holding properties have been proven in home-use tests benchmarked against leading brands. And DSM has been busy anticipating tomorrow’s beauty and lifestyle trends, approaching the topic with its passion and strong sense of beauty. At the trend seminar in the Marketing Trends Theatre sponsored by DSM, visitors can discover Beauty Trends 2014 and Beyond and identify their individual trend type at the DSM booth.
In Meet the Expert sessions on cosmetics regulations in China, DSM will be demonstrating that it is in a unique position to support and consult on how customers can get their products to this exciting market – always in compliance with local regulations.
Jörg Richter, Senior Director Global Marketing & Innovation Personal Care at DSM, comments: “We are proud to engage and inspire our customers at this leading business platform for personal care ingredients with our new identity clearly demonstrating our passion and creativity to craft innovations that truly meet people’s beauty aspirations worldwide.”