Magical Botanical Fantasy is a taste that gently energizes and harmonizes with uplifting yet sophisticated floral flavor.

Part of the Magical Botanical collection, Firmenich’s 2022 Flavor of the Year, Fantasy draws its inspiration from the latest Pantone® Color of the Year 2022, Very Peri, and the transformative power and magical nature of botanicals, ushering in a new era for inspired flavor creation.

Discover Fantasy Flavor

Ana Laura Valdes is a Principal Flavorist and a native to Mexico. She drew inspiration from her homeland when creating “Fantasy Flavor” by imagining an original and all-natural taste for the Flavor of the Year Magical Botanical™ Collection.

"Mexico is full of rich colors everywhere – from the landscapes to the fresh fruits and vibrant flowers. Being surrounded by this natural beauty brings a joyful energy that I wanted to capture in my Magical Botanical Flavor “Fantasy.” I was inspired by the wonderful scents and tastes of the orange blossom and lavender that grew in my childhood backyard."