Press Release
February 18, 2015
DSM Personal Care offers a natural alternative for instant sensorial experience with new NATRUE certification
DSM Personal Care announces that its sensory modifier VALVANCE® Touch 210 complies with the NATRUE criteria for natural cosmetic, natural cosmetic with an organic portion and organic cosmetic products.
Kaiseraugst, CH, 18 Feb 2015 12:00 CET
DSM Personal Care is pleased to announce that its sensory modifier VALVANCE® Touch 210 now complies with the NATRUE criteria for natural cosmetic, natural cosmetic with an organic portion and organic cosmetic products.
Dr. Jochen Klock, Head of Global Marketing Sun Care at DSM comments: “There are an increasing number of customers globally who seek natural ingredients produced in a sustainable way. NATRUE certification, complementing the product’s existing certification by ECOCERT®, provides a wider scope for customers who formulate using natural ingredients without having to compromise on the sensorial features of their products.
VALVANCE® Touch 210 is a silica-based sensory modifier which sets a new standard in dry touch feeling. It is ideal for body and face care formulations even at very high UV protection factors. Absorbing quickly, it makes skin look matte, and gives a desired dry touch by significantly reducing residual oiliness, greasiness and stickiness of formulations. Thanks to its NATRUE and ECOCERT certifications, VALVANCE® Touch 210 can also boost the sensory properties of natural and organic cosmetics.
NATRUE
NATRUE is an international non-profit association that develops strict standards for natural and organic ingredients, as well as for respective finished cosmetic products. The NATRUE label serves as a guarantee for consumers that a market product follows natural and sustainable standards.