Energize your energy drinks

It’s a question that a growing number of health-consumers are asking – as evidenced by the fact that energy continues to be a health concern for 61% of US consumers. This is especially true as they look beyond the traditional caffeine-based energy boost– and explore new potential benefits like weight management, mental health and a better sensory experience.

The opportunity for brand owners to meet these emerging needs is huge - both among existing consumers in this category, but also in terms of attracting a whole new generation to more healthy energy drinks.

The challenge is a multi-layered one that involves tapping into consumer preferences and then navigating a complex formulation development journey based on a precision blend of flavors and ingredients. This also needs to be achieved cost-effectively, and with the fastest and most efficient path-to-market possible. 

The solution?

At dsm-firmenich, our industry leading team of experts are here to help you achieve all this and more. We’ll unlock possibilities so that your brand can deliver uniquely delicious and healthier energy beverages that win in the market. In fact, we’ve brought it all together for you.

• Deep and inspiring consumer insights derived from our proprietary tools.
• An extensive portfolio of ingredients & solutions, pre-mix support and science-based claims.
• Flavor expertise, masking tools and industry leading sugar-reduction solutions.
• All supported by Beverage application experts and Flavorists with boundless energy and decades of experience.

Ready for captivating consumer insights into energy and energy drinks?