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It’s time to go beyond energy!
Is it time to redefine the traditional energy drink? All signs point to the answer being yes.
How to get energy in a healthier way?
It’s a question that more and more consumers across Europe are asking. As health-conscious choices rise, energy continues to be a major concern for 67% of European consumers(1), particularly when it comes to managing fatigue and boosting energy levels throughout the day. However, the scope of energy management is evolving beyond just physical energy.
Today, consumers are looking to enhance not only their physical vitality but also their mental clarity and focus—whether at work or play. Additionally, there’s a growing desire to support emotional well-being by reducing anxiety and stress. Notably, "brain and nervous system" claims have seen the fastest growth in the energy category across Europe in 2023(2).
The opportunity for brand owners to meet these evolving needs is immense. Whether addressing the concerns of existing energy drink consumers or attracting new audiences seeking healthier, more balanced options, there’s a growing demand for energy beverages that align with holistic wellness.
The challenge involves understanding shifting consumer preferences and developing formulations that meet these demands. This means creating a precise blend of ingredients that cater to both physical and mental energy needs, with a focus on emotional wellness—while ensuring cost-effectiveness and a streamlined path to market.
1. dsm-firmenich Global Health Concerns 2023.
2. Mintel
dsm-firmenich’s solution
At dsm-firmenich, our industry leading team of experts are here to help you achieve all this and more. We’ll unlock possibilities so that your brand can deliver uniquely delicious and healthier energy beverages that win in the market. In fact, we’ve brought it all together for you.
Comprehensive product portfolio
Extensive portfolio of flavors, colors and nutritional premixes.
Flavor expertise
Flavor solutions, masking techniques and sugar-reduction solutions.
Application Specialists and Flavorists
Application experts and Flavorists with decades of experience.
Regulatory expertise
Expert knowledge of botanical regulations and ingredients usage.
Energy for every occasion: discover our 5 unique concepts
Our European team has developed five innovative energy drink concepts, each designed to cater to different consumption moments and the unique benefits consumers are seeking. Whether you’re targeting busy professionals, active adventurers or health-conscious individuals, our team can collaborate with you to create customized solutions that resonate with your diverse audience, helping you meet the needs of every consumer.
Energizer
For those who need to stay awake and energized.
Focus
Ideal for busy professionals, gamers and students who require sustained mental alertness to power through their tasks.
Vitality
For active individuals and adventurers looking to maintain physical energy levels throughout the day and stay on top of their game.
Chill Out
Designed for those seeking to enjoy quality time with friends, offering a social energy boost for relaxed, fun gatherings.
Wellness
A concept focused on natural ingredients, catering to health-conscious consumers looking for an energy drink that aligns with their wellness values.
Tapping into the power of Adaptogens and Nootropics
Energy drinks are evolving to nourish both mind and body with natural ingredients like green tea, guarana, adaptogens, vitamins and botanicals. These ingredients support mental clarity, immunity and overall wellness.
