Immunity remains the top reason consumers turn to dietary supplements, as they increasingly recognize the connection between immune health and overall physical and mental well-being. The rising demand for multifunctional supplements, along with personalized solutions, reflects a holistic approach to health. This report explores the key trends shaping today’s immunity landscape, from preventative measures to tailored nutrition across life stages. Download to learn how you can meet consumer demand for proactive health solutions in a post-pandemic world.