WHITEPAPER: Unlocking immune health innovation with new vitamin D science

• Since the outbreak of the COVID-19 pandemic, scientific research on how vitamin D supports immune health has evolved rapidly.
• dsm-firmenich’s new whitepaper, titled ‘Nutritional solutions to optimize immunity’, explores the latest science on vitamin D and immunity, consumers’ top immune health concerns and the potential of calcifediol in rapidly unlocking the benefits of the ‘sunshine vitamin’.
• Read on to find out more about the whitepaper and how dietary supplement brands can transform new vitamin D research into purpose-led products that support immunity with consumers at the heart.

Consumers are increasingly immune health-conscious

COVID-19 has undoubtedly transformed consumer attitudes to health and immunity.  From the regular use of face masks to increased hand washing and sanitizing regimes, more consumers are taking a preventative approach to protect themselves against infections.¹ In fact, over 60% of consumers are concerned about their immune health and 65% of consumers are becoming more immunity conscious as a result of the pandemic.² With these insights in mind, the global market for products that support immunity is expected to grow significantly, surpassing $17 billion by 2025.³ This has created considerable opportunities for innovation in the nutrition industry, especially for dietary supplement manufacturers.

Supporting immunity with vitamin D

As most innovators in the industry will be aware, a combination of balanced nutrition as well as regular exercise and sufficient sleep have all been linked to supporting optimal immune health.^4,5,6

With the bank of vitamin D research growing rapidly since the COVID-19 pandemic, our new whitepaper breaks down the latest science on the role of vitamin D in supporting immune function, as well as the potential of calcifediol in unlocking the benefits of the ‘sunshine vitamin’ for immunity more rapidly. As immunity is now a key health priority for consumers, this new science offers a unique opportunity for dietary supplement manufacturers to develop purpose-led solutions that help optimize vitamin D intake and support immune health for populations across the world.

Your end-to-end partner for innovation

Creating immune health products with purpose takes more than just ingredients, it takes a partner. At dsm-firmenich, we combine science-backed expertise and deep consumer insights with knowledge of trends, market opportunities and applications to help you deliver immunity-focused products that address consumers’ health priorities. From R&D to marketing and regulatory services, we provide end-to-end support at every stage of product development, including through customized premixes and market-ready solutions to help you get to market faster. Together, we can do amazing things for immunity with vitamin D.