Dora Baghriche’s first love was writing. She dreamed of becoming an international reporter before she fell in love with perfume and perfumery. Both her grandmothers were pastry chefs and she developed a passionate relationship with food thanks to their influence.
Her first fragrance memories during her childhood are full of the scents of pine nut cream, cinnamon treats and almonds.

Forever curious, Dora’s inquisitive mind has always pushed her toward discovery which is why she has often uncovered unknown artists with remarkable talent. Many of her friends are musicians, filmmakers, actors from a wealth of creative backgrounds. Her own experiences are equally varied, from the Mediterranean maquis to the Asian countryside, via New York City, an environment that inspired and helped her discover a great deal when she lived there. Italy is also a significant part of her life: “Italy is a country, a language and a culture that resonates with me.” she says. Very independent, she is comfortable travelling alone, and admits she gets a certain pleasure from it. It has magical moments that are no doubt similar to those she experiences when she creates a new fragrance. In both cases, she isolates herself to think and find the right angle. "I envelop the questions the destination inspires, allow them to become personal and then capture them in my journal; a wealth of complex, multi-faceted specifications." It is in this little book that she reconnects with her literary roots. Dora writes everything down, from descriptions to inspirations.

Dora likes to say that she works with perfume. It is her ally, opening up a field of infinite emotional possibilities. 

From each creation, each collaboration, a little magic derives.