What might conscious beauty mean for personal care ingredients in the 2020s?
Digital technology makes it easier than ever to research and access information, so people want to understand much more about what’s in their products, and how and why ingredients work. At the same time, broader environmental, health, and societal concerns are playing a growing role in decision making. So from cruelty-free and vegan, to sustainably sourced and organic beauty ingredients , people also look for brands that align with their values.
Last year, DSM identified two key trends that reflect this phenomenon:
As we move into the 2020s, we can expect to see aspects of both these trends merge in the quest for Conscious Beauty Care. People will still want high-quality cosmetics products that work, but increasingly, they want to feel good about the choices they make as well as their looks.
Choosing wisely in a complex world
Few things in life are as straightforward as they may first seem though. For example, natural ingredients may appear more environmentally friendly, but when resources are limited, are they always the most sustainable option, or should we think about alternatives such as biotechnology? Similarly, could synthetic peptides be a more credible answer to the growing demand for vegan beauty products?
Exploring questions like these involves challenging current perspectives, and in our world of instant information, contradictory advice and even information overload it isn’t always easy to know who to trust. That’s why at DSM, we believe in empowering customers and consumers to make smart choices. One way we do this is by sharing our expertise and insights and by providing transparent information about our beauty and personal care ingredients. Another is by educating, informing and facilitating discussion in order to encourage new ways of thinking.
We are also committed to developing meaningful solutions to the complex questions we face as an industry and have already embarked on this path through:
Consumers are becoming both more knowledgeable and conscientious about the products they purchase. Still wanting high-quality cosmetics, while feeling they’re making good and ethical choices. To address this need for high-performance, bio-based alternatives to petrochemical solutions, DSM Personal Care & Aroma will be soon introduce TILAMAR® PDO with NØØVISTA™. It is the first made-in-Europe cosmetic grade of 1.3-propanediol, 100% bio-sourced from non-GMO and palm oil-free feedstocks. TILAMAR® PDO with NØØVISTA™ is multifunctional ingredient with proven performance as a solvent, preservative booster, humectant and sensory enhancer suitable for all cosmetic applications.
We all love that natural sun-kissed glow that we get from a summer holiday, but our everyday busy lives can leave skin looking dull and tired. With SYN-GLOW® you get the healthy, youthful, fresh-from-holiday look…all year round! SYN-GLOW® is the unique pentapeptide that partners with skin to reveal its natural sun-kissed tone, from within. Clinical test proved that SYN-GLOW® promotes visible healthy glow in just 5 days (+90% vs control, high significance) and long lasting result (up to 2.5 weeks proven visibility, highly significantly better than control). On top, 100% of volunteers noticed skin fresher and more revitalized.
Consumers love the idea of mineral UV-filters, but are often left feeling disappointed with the thick, oily texture and white residue they can leave on their skin. DSM has combined its unrivalled sensory knowledge with the UV-filter ingredient PARSOL® ZX Zinc Oxide grade to create an exciting new formulation that deliver a fantastic sensory experience in an mineral-only chassis. Our Mineral Fusion Shaka formulation is based on PARSOL® ZX and PARSOL® TX, it is a light fluid for an optimized sensory experience, also featuring VALVANCE® Touch 210 for a soft finish and the vitamin skin care ingredient Panthenol for skin hydration.
Our mothers offer a window into our future. Over time we realize… we’re more alike than we thought! and we are proud to be like them. Every smile and every frown we exchange in life leaves its mark on both our faces, from expression lines into mimic wrinkles. New DSM data show that SYN®-AKE is the pro-aging solution suitable for mothers and daughters. It helps skin to relax from within for smoother complexion and visibly reduces deep wrinkles by -20% in just 4 weeks. When used earlier in time, it helps delaying wrinkles’ progression, with age-freezing effects.
Facial skin hydration color mapping technology, to demonstrate product efficacy in a tangible way to consumers. We believe that single point measurements cannot describe the complexity of facial skin hydration properly. We therefore developed a tool that enables us to visualize the hydration of facial skin. Hydration levels are measured at 30 different pre-defined points on the face, and a specific algorithm is then used to translate them into detailed facial color maps. This particular mapping technology draws attention to skin areas with special hydration needs and thus helps meet consumer demands for effective hydration.
Our Farm to Face program, developed to provide reassurance that our ALPAFLOR® range of beauty ingredients have been produced sustainably and in line with the highest ethical principles. Listen to one of our farmers to get more insights about his passion to grow the plants and his hopes and expectations for the future.
Our EPIBIOME BEAUTY™ approach , where we have taken a unique opportunity to combine two complimentary approaches: Our MICROBIOME RESEARCH, which is deeply embedded in DSM’s innovation culture and CORNEOCARE™, DSM’s approach to achieving the ultimate skin appearance and sensation by building a strong epidermal barrier. By combining these two expertises we are focusing on the interplay between the skin barrier and microbiome, to explore new ways to preserve, reinforce, and restore healthy looking skin at its root. And, our educational blog, the Secret Life of Skin, created to serve as a resource for learning, sharing and developing understanding about the skin microbiome and its market potential.
Sunscreen formulation and regulatory support to respond to changes in legislation and address environmental concerns. And, through our "Safer Under the Sun" program DSM is working with customers to raise awareness of the risks of skin cancer and to encourage consumers to use sun protection regularly.
Visit our Virtual Conscious Beauty Concept Store!
DSM’s Conscious Beauty Concept Store has now open its door virtually. It features many of our best-known ingredients, new playful textures to inspire you as well a market-relevant and ready-to-use formulation line ups across our range of range of skin bioactives ingredients, sensory modifiers, polymer ingredients and UV-filters.
Why do we call it "Virtual Conscious Beauty Concept Store"? Because we would like you to think differently and choose wisely in this complex world. You’ll see how our effective, transparent and sustainable beauty care solutions, showcased in the store, cut through the complexity of today’s cosmetics world – from insights and trends, to personal care ingredients and concepts.
Everything you find in this store is 100% trend-based and it is backed by findings from our well established Consumer Insights Hub.
Click on the line-up of your choice and get all background information such as an insight about a dedicated consumer profile and a full formulation line up suggestion – ready for you to use! Enjoy shopping!
Good Beauty in an era of “fake news”, one response to a growing sense of mistrust is to look for more authentic and socially-responsible ways of consuming. This trend is all about transparency, and ethical, natural and minimalistic personal care ingredients and products with consumers valuing “feel-good” and “guilt-free” items over luxury and status items. Consumers want high-quality, they want to understand much more about what’s in their products, and how and why ingredients work, but increasingly, they want to feel good about the choices they make too. Whether that means vegan, sustainably sourced or organic beauty ingredients, finding brands that match with their values is important to many people. One example is Anne!
Anne feels everyday again surprised about the pureness and beauty nature has to offer. She enjoys finding beauty in those things that are imperfect or damaged by the passing of time. She is educated and inquisitive. She is concerned about the effect of human development on the world around us and looks therefore carefully to the ethical and sustainable value of the products she buys.
This playful formulation range is powered by TILAMAR® PDO with NØØVISTA™, the first made-in-Europe cosmetic grade of PDO, 100% bio-sourced from non-GMO and palm oil-free feedstocks. This multifunctional ingredient boosts your favorite personal care ingredients. It is sustainably produced and totally traceable leaving you feeling great inside and out.
Our skin microbiome skin care formulation that aims to control excess oil, leaving skin feeling fresh. It helps to reduce sebum over-production by down-regulating Cutibacterium acnes levels – the gatekeeper that can influence sebum production.
This alpine flower dew mist skin formulation offers a powerful veil of hydration and protection. Containing the organic skin care ingredient ALPAFLOR® SCUTELLARIA CB, it is proven to strengthen sensitive skin.
This skin care serum formulation helps to rebalance skin from the visible effects of daily stress. Its “memory form” texture engages the senses by quickly recovering when pressed.
55% of the world’s population now live in urban areas where the pace and pressures of modern life can be relentless. In response, many consumers use their beauty routines as a way to take some “me time” as this become more precious . As a result, consumers want products that deliver instant results in real time. Feeling the benefits immediately also encourages people to use a product more frequently. As confirmed by Evi!
Evi has always been interested in the more spiritual aspects of life. Especially in this phase of her life as a working mother, finding balance and mental downtime is very important for her. She believes lifestyle, including stress, has the biggest impact on the skin. She meditates every morning and does yoga once a week. She is very interested in folklore, local traditions & beliefs and loves to visit ‘places with a soul’.
This superfood inspired range, features high concentration of Vit-C for energizing skin and leaving it fresh and revived, all day long. Powerful anti-oxidant, Vit C fights photoaging, preventing hyperpigmentation, for brighter complexion. The Intense C Glow Boost Serum is enriched with VALVANCE® Touch 210, for a matt finish and a velvet dry touch.
This gentle renewing C powder cleanser skin care formulation activates upon application with water, to reveal purified, bright, healthier looking-skin.
This super-concentrated water-free skin care formulation, with 15% of the unique grade of L-Ascorbic acid ultra-fine powder provides a smooth feeling on the skin without a peeling sensation.
This super-concentrated water-free skin care formulation, with 15% of the unique grade of L-Ascorbic acid ultra-fine powder provides a smooth feeling on the skin without a peeling sensation.
STAY-C 50 is a powerful anti-oxidant and free radical scavenge. The vitamin active works for a better-looking skin tone and reduces the appearance of skin blemishes and acne.
L-Ascorbic acid is the only active form of vitamin C however it is also highly susceptible to oxidation. To ensure better stability in formulation and enhance skin penetration, different forms and stable derivatives of Ascorbic acid have been developed.
Consumers are beginning to value “feel-good”, “guilt-free” and products they can trust over luxury and status items. Long-established values and traditions are also coming back in vogue. The urban living cuts more and more people off from the great outdoors, consumers are looking for other ways to connect with nature. One way they can do this is by using organic and natural beauty products, made without artificial ingredients, additives or processing- such as Anne!
Anne feels everyday again surprised about the pureness and beauty nature has to offer. She enjoys finding beauty in those things that are imperfect or damaged by the passing of time. She is educated and inquisitive. She is concerned about the effect of human development on the world around us and looks therefore carefully to the ethical and sustainable value of the products she buys.
Purifying and Mattified: this beauty routine reduces shine, rebalances the facial microbiome and purifies the skin. The skin is perfectly clean, the pores are less visible, leaving a mattified even skin complexion. Ideally built to combat acne prone-skin and to soothe the skin especially while wearing mask. The natural formulation made with more than 99% naturally derived ingredients is compliant with Cosmos Natural standards.
The cream gel skin care formulation provides a fresh, purified skin feeling, and can be applied in the morning and all day around when wearing mask.
This micellar water skin care formulation gently cleanses, effectively removes make-up and other impurities while regulating the excess of sebum.
The natural mask skin care formulation, made with more than 99% naturally derived ingredients, compliant with Cosmos Natural standards, delivers an immediate mattifying and purifying effect.
This loose powder cosmetic formulation with ALPAFLOR® ALP-SEBUM CB and VALVANCE® Touch 210 absorbs excess oil, blurs the appearance of pores and other skin imperfections.
ALPAFLOR® EDELWEISS CB is an organic bioactive that protects skin barrier, enhances skin resistance to external stress factors and provides an ultimate skin sensation. It is COSMOS and NATRUE organic certified and Fair for Life fair trade certified.
Consumer focus on health and wellness is inspiring a burgeoning trend in beauty care with innovative, on-the-go personal care product formats. Consumers spend more of their life ‘on-the-go’ due to increasing levels of commuting and out-of-home entertainment. Therefore, time in our busy world has become more precious and consumers want products that deliver instant results in real time. Feeling the benefits immediately also encourages people to use a product more frequently. Lara might tell you more!
Never a dull moment with Lara: she enjoys living life to the fullest! She is mixing a full-time career with taking care of her family and still never misses an opportunity to catch up with her friends. She loves going away for a weekend on a city trip, either with her family or her friends . For her, life is too short: she lives in the moment and lives it with intensity
Powered by the moisture-magnet PENTAVITIN®, this range gently cleanses skin and supports its natural protective barrier, for immediate and long-lasting comfort even with frequent showering. Taking skin from dry to normal only one hour after showering- from head to toe.
This soft, foamy mousse cleanser skin care formulation gently washes away dirt and other impurities without stripping skin of its natural moisture, powered by PENTAVITIN®.
This Extra Moisturizing Mousse Cleanser rinse-off formulation with the moisturizing ingredient PENTAVITIN® and the skincare ingredient SERICIN nourishes and soothes the skin all day long.
This 24H hydration shower gel formulation is a soap-free, daily hygiene formulation that gently cleanses, hydrates and protects fragile skin.
The natural moisturizing skincare ingredient PENTAVITIN® provides powerful hydration to all facial areas, visualized by new facial skin hydration color mapping technology.
In cosmetic applications, Niacinamide PC, a form of vitamin B3, helps to rebalance skin pigmentation, refines pores and improves skin elasticity. It helps to protect from UV and blue light damage.
Knowledge is power! Digitally-savvy consumers, like Helen, keen to seek out information for themselves and to track their own health, have started to focus on preventing potential issues. Armed with more information, many consumers like Helen are taking this preventive approach to skincare by seeking out beauty products that can protect their skin against premature ageing or damage from stressors such as UV light, blue light and pollution.
She knows everything about the effects of lifestyle on her health and pays attention to what she eats and does. She is very sporty, swims several times per week and tries to take the stairs as much as possible. She is addicted to her Fitbit and has once a while a ‘juice day’ to detox. She likes the idea of natural products, but feels they are not always sufficiently effective. She loves the sun but is aware of the rising risk of skin melanoma and wants to avoid sunburn.
Powered by high-performance PARSOL® UV filters, the SUN PROTECTION - Light Touch range delivers maximum UV protection with a light sensory experience. With moisturization benefits, hybrid make-up effects and mineral-only variant, the SUN PROTECTION - Light Touch range is the perfect choice for every skin need.
The “Urban Cover Hybrid Foundation” leaves a lightweight feel on the skin due to VALVANCE® Touch 250 and the skin care ingredient PENTAVITIN®. Sun protection will be guaranteed by the inorganic UV-filter PARSOL® ZX.
The transparent “Nude Caresse Concealer” formulation, with a velour texture, is one of our hybrid formulation with the inorganic UV filter PARSOL® ZX.
PARSOL® 1789 (INCI: Butyl Methoxydibenzoylmethane) is a very strong and efficient UVA absorber for sunscreen and other skin care formulations. It enables broadband protection when combined with effective UVB filters and can also contribute to SPF.
AMPHISOL® K is an oil-in-water anionic emulsifier with thermal and broad pH range stability to formulate in sun care, skin care, and make-up formulations.
For some consumers, taking control of their physical development is about more than just a healthy lifestyle. These people are exploring new limits to achieve the looks they desire and taking action to improve their appearance with procedures such as plastic surgery and fillers. Other consumers want optimum results but without the knife or needles. These people like Ashley are especially drawn to high-efficacy, premium personal care products that draw on the latest scientific discoveries in cosmetics and medicine.
She likes to be in control: being just healthy is for her not sufficient, she likes to actively improve both her mental and physical capabilities. Facial injections are not strange to her and she is familiar with botox and fillers, not only for correcting signs of aging but also for preventing them. She had her teeth bleached last year and is now looking for possibilities to treat her ‘pregnancy mask’. She has a sophisticated skincare routine and is highly involved in beauty care.
Powered by Pro-aging Tripeptide technology SYN®-AKE, this powerful formulation line up empowers mothers and daughters to find the best solutions to help skin to relax and delays the appearance of mimic wrinkles for an age freezing effect. Powered by the visual modifier VALVANCE® Look 100 for a soft focus effect to blur any imperfections.
This Concentrated Serum skin care formulation is powered by SYN®-AKE, a peptide ingredient, proven to help relax skin and reduce mimic wrinkles in just 4 weeks.
This daily cream skin care formulation is powered by the peptide ingredient SYN®-AKE proven to help relax skin and reduce mimic wrinkles, while SPF 30 protects from sun damage.
This Peel-off Mask skin care formulation is powered by the synthetic peptide ingredient SYN®-AKE proven to fight expression lines by helping to relax skin.
SYN-AKE® is a small synthetic peptide active ingredient that helps reduce the appearance of wrinkles and laughter lines. It’s fast acting, long lasting and fully reversible.
SYN®-COLL CB is a synthetic tripeptide china listed cosmetic ingredient that simultaneously boosts collagen production and protects against collagen degradation.
In the light of new scientific discoveries, skin bacteria are no longer viewed as something we need to remove if want beautiful-looking skin. Some consumers, like Linda, are therefore seeking ways to balance their skin microbiome naturally, with prebiotic, postbiotic and fermented ingredients.
She is health conscious. Since the birth of her son, who suffered from eczema when he was little, she got more interested in the natural defense of the body and sees bacteria no longer as a negative thing. She eats as much as possible whole grain products, yoghurt, vegetables, nuts & fruits to stimulate the presence of 'good bacteria' which ferment fibers. Although she is not a fanatic sportler, she often takes her bike and follows regularly Pilates classes. She just read something about cryotherapy which intrigued her.
Powered by DSM Prebiotic and Postbiotic Technology, the EPIBIOME™ beauty skin care range helps balance your skin’s natural eco-system. Healthy looking skin for longer. For all skin types.
Our microbiome skin care formulation nourishes the skin while leaving a silky, fresh after-feel. It reduces sebum and minimizes Corynebacterium Kroppenstedtii levels.
Our skin microbiome skin care formulation that aims to control excess oil, leaving skin feeling fresh. It helps to reduce sebum over-production by down-regulating Cutibacterium acnes levels – the gatekeeper that can influence sebum production.
Our microbiome skin care formulation that brings power to your skin to fight dryness. It boosts staphylococcus epidermidis levels – the secret weapon for healthy looking skin.
Good Beauty in an era of “fake news”, one response to a growing sense of mistrust is to look for more authentic and socially-responsible ways of consuming. This trend is all about transparency, and ethical, natural and minimalistic personal care, with consumers valuing “feel-good” and “guilt-free” products over luxury and status items. Consumers want high-quality, they want to understand much more about what’s in their beauty products, and how and why ingredients work, but increasingly, they want to feel good about the choices they make too. Whether that means vegan, sustainably sourced or organic beauty care ingredients, finding brands that match with their values is important to many people. One example is Anne!
Anne feels everyday again surprised about the pureness and beauty nature has to offer. She enjoys finding beauty in those things that are imperfect or damaged by the passing of time. She is educated and inquisitive. She is concerned about the effect of human development on the world around us and looks therefore carefully to the ethical and sustainable value of the products she buys.
Powered by glow-boosting peptide SYN-GLOW® this formulation line up works with your skin to reveal its natural sun-kissed tone in just five days. The face glow cream features PARSOL® SLX for UV-Protection with superior skin feel.
Enriched with a powerful glow boosting peptide ingredient, this Face Glow skin care formulation works with skin’s natural processes to promote a natural sun-kissed complexion from within.
This lightweight serum absorbs quickly, leaving a silky soft skin feeling and is enriched with a powerful Glow Boosting peptide ingredient SYN-GLOW® working with skin’s natural processes to promote a natural sun-kissed complexion from within.
The peptide ingredient SYN-GLOW® works with skin to bring out its natural healthy glow, all year round as if you are just back from holiday.
Get the presentation to understand how our technical experts translate insights on key personal care trends into ready-to-use formulation line ups consumers will love!
We have taken a look at the growing enthusiasm for medical beauty, and the products serving this trend, to ensure we offer customers the best skin care ingredients for non-invasive solutions.
