Hair longevity powered by senolytic science
Hair is so important for self-esteem and self-confidence, and now consumers are paying more attention at a deeper level than before. Reflecting skincare trends, there is a growing demand for solutions with a scientific and dermatological approach that address the root causes, helping maintain the health of the scalp and hair for longer. It’s no surprise that 58% of global consumers say hair aging is their biggest concern.
We know it's not possible to stop time, but science has already proven that biological aging can be slowed down by acting on cellular processes. The same applies to hair health: over time, follicles lose efficiency, and inactive cells remain, damaging the healthy ones and causing inflammation that affects the volume and appearance of the hair strands. Eliminating these senescent cells is key for hair renewal.
How can senolytic science help with this? We have the answer.
A solution that gives your hair a whole new life
With scientific expertise and exclusive capabilities in hair senolytics, dsm-firmenich Beauty & Care developed ETERWELL™ HAIR: the first and only solution tested on hair follicles with an exclusive model for senescent cells. This ingredient stands out for its excellent performance - even in low concentrations* - and its versatility in application, providing holistic and sustainable hair care that helps slow down premature aging of the hair.
Over time, senescent cells lose the ability to divide and produce key proteins for healthy hair, like melanin, keratin, and KAP. This process causes them to release SASPs (senescence-associated secretory phenotype), which speed up aging by triggering healthy cells to enter the same damaging state.
According to an in vitro test model
*dry extract
Highly significant results, especially for balding volunteers: the less hair the volunteers had, the more ETERWELL™ HAIR increased hair density
*0.5% in leave on formulation tested in vivo
"AT ratio" is a way of measuring the health of the hair, comparing the number of hairs in the growth phase (anagen) with those in the resting or shedding phase (telogen). The higher this ratio, the more vitality and health the hair shows.
*0.5% in leave on formulation tested in vivo
Holistic hair care with no harm to people or the planet
ETERWELL™ HAIR cares for the planet while transforming hair. It is made with 100% natural ingredients and Alpine blue flax sourced ethically and fairly, using a responsible production method based on regenerative agriculture and biodiversity protection. Moreover, it follows green chemistry principles, with gentle extraction using organic ethanol and a low carbon footprint – less than 3 kg CO2eq/kg – minimizing environmental impact.
With 67% of global consumers looking for eco-friendly beauty products, it’s the perfect choice for anyone wanting to create formulations that blend effectiveness with mindfulness.
98% Natural Origin. With PENTAVITIN®, ETERWELL™ HAIR, Niacinamide PC, PYRIDOXINE HYDROCHLORIDE, Ethyl Panthenol and REJUVEN HAIR P02M404.
96% Natural Origin. With PENTAVITIN®, ETERWELL™ HAIR, Niacinamide PC, PYRIDOXINE HYDROCHLORIDE, Ethyl Panthenol and REJUVEN HAIR P02M404.
92% Natural Origin. With PENTAVITIN®, ETERWELL™ HAIR, Niacinamide PC, PYRIDOXINE HYDROCHLORIDE Ethyl Panthenol and REJUVEN HAIR P02M404.
Building on our strong expertise in application, dsm-firmenich formulators create desirable formulations that can be used in a variety of market applications.
Download a Safety Data Sheet (SDS) for this product.