Firmenich Ingredients go digital in the Middle East & Africa region

With this new digital venture, Firmenich is leveraging e-commerce as a go-to-market strategy by offering a seamless digital buying experience for buyers in the MEA region. Our focus is to cater to the buying needs and expectations of the modern buyer: smaller pack sizes, faster deliveries, transparency on pricing & availability.

Launched on 23 May, we offer a selection of 20 Firmenich ingredients available for direct purchase, a selection we will gradually expand over time.

This initiative aims to further Firmenich’s digital ambitions and supply of high-quality renewable ingredients in the MEA markets.

We are convinced there is an untapped potential in this region for the Fragrances & Flavors industry with strong growth expected over the next few years in the digital space. This is why we believe e-commerce will play an important role in the broader strategy to develop the MEA region.

E-commerce has proved to be a very effective channel to reach new customer segments and create added value through digital services and buying experiences. It is an instrumental part of the overall customer journey today and a key pillar of customer satisfaction, which is at the heart of Firmenich’s strategy. Our new e-commerce platform has been designed to address growing demand from a new breed of digital buyers with very different needs and expectations when it comes to the buying experience.

In a nutshell, our customers in the MEA region now benefit from:

• 20 Firmenich ingredients and bases for direct purchase.
• Real-time visibility on pricing and availabilities.
• Simplified check-out and pre-payment
• Pack sizes starting at 1kg
• Shorter delivery times
• Self-serve regulatory documentation
• Dedicated sales support

Fresh from the launch of our MEA e-commerce platform, we will strive to continuously iterate and bring new additions and services to optimize both the buyer experience and our product offering.

This is not Firmenich’s first venture into digital commerce: Scentmate and the newly launched Firmenich Studio for the Perfumery and Taste & Beyond divisions are great examples of our success in the digital world.