dsm-firmenich launches AROMActive: Wellbeing rituals made with scent & care

Kaiseraugst (CH), 19 July 2024

In response to the growing demand for holistic self-care solutions that prioritize both personal wellbeing and environmental sustainability, dsm-firmenich Perfumery and Beauty has introduced the innovative AROMActive line at InCosmetics Global 2024, the premier cosmetics fair for personal care and beauty ingredients. The proposal of this line is to combine the power of skin science with the healing and mood-boosting properties of aromatherapy, to provide a truly unique and invigorating self-care ritual.

In today's fast-paced world, consumers are always on the lookout for 'me moments' - chances to indulge in experiences that nurture their mind, body, and soul. This trend is reflected in the staggering 56.9 billion views on TikTok dedicated to self-care routines, underscoring the increasing significance of personal wellbeing in our daily lives. Furthermore, recent studies indicate that 34% of consumers opt for natural and organic skincare products when available, highlighting a shift towards more sustainable and mindful beauty practices.

Additionally, the popularity of essential oils has seen a significant rise, as consumers acknowledge their therapeutic and mood-boosting qualities. Following the COVID-19 pandemic, there has been a heightened appreciation for scents and fragrances, fueled by the longing for sensory experiences that provide comfort and relaxation.

"We are always looking for new ways to bring more beauty and health to the center of daily life, and this line combines the best of our skin care formulation expertise on naturals with fragrance innovation, meeting the needs of consumers in the current context," says Meriem Saber, Head of Sustainability Beauty & Care at dsm-firmenich.

With over 95% of ingredients of natural origin, certified by COSMOS, the AROMActive line combines clinically proven natural or organic bioactives with 100% natural origin fragrances, containing over 50% essential oil blends. The brand's fragrance innovation, emotiwaves®, has a proven influence on emotions, activating positive feelings.

Consumers can indulge in two wellbeing rituals, Sunrise & Sunset: each range enhances their self-confidence and mood throughout the day while deeply nourishing their skin. Both rituals feature a range of high-performance ingredients with anti-pollution, antioxidant, restorative, strengthening, cellular boosting actions. They also incorporate various emotiwaves® blends designed to energize or relax, depending on the time of day.

AROMActive - Wellbeing rituals made with scents and care.
Discover more of this holistic beauty innovation, here.

^{Sources : Tik Tok Nov 2023| Prodege, 2021 | dsm-firmenich Global Consumer Insights, Wave 4 & wave 5, 2023, 14 countries}