Immunity Report: Immune health trends for 2022 and beyond

Summary

• Immunity remains a top health priority among today’s more conscious consumer. Driven by individual wellness needs and habits, dsm-firmenich has identified six top immunity trends for 2022 and beyond to help brands stay ahead of the curve.
• The second volume of dsm-firmenich’s Immunity Report takes a deep dive into these behavioral changes and uncovers how dietary supplement businesses can deliver immunity products that consumers love.
• Read on to learn more about Immunity Report volume two and how dsm-firmenich can help you tap into this growing category in the dietary supplements space.
  

Today’s consumers are more invested than ever in their day-to-day health and wellbeing, particularly following the COVID-19 pandemic. Between April 2021 and April 2022, 27% of global vitamin and mineral supplement launches had an immune health claim, up from less than 20% five years ago.¹ To help dietary supplement brands deliver immunity solutions tailored to consumers’ lifestyle and health needs, dsm-firmenich recently launched the second volume of its Immunity Report.

Consumer inspired, expert-led insights

Combining consumer insights, emerging science and market expertise, the report reveals six key trends to help brands deliver convenient, effective dietary supplement products that support immunity and are aligned to consumer preferences. The trends covered in the report include self-empowerment, holistic immunity, vitamin D, health from the gut, personalization and innovative formats. Within each of these trends, we highlight a range of opportunities to inspire immunity innovation, helping dietary supplement brands to stay ahead of the curve in an ever-evolving market.

Immunity Report volume two reinforces dsm-firmenich’s position as an end-to-end partner, helping customers to create products packed with purpose that always puts consumers at the heart of everything.

dsm-firmenich: Your end-to-end partner for immunity

With consumers taking increasing ownership of their immune health, delivering solutions that fit their lifestyles takes more than just products. It takes a partner. When you partner with dsm-firmenich, you’ll benefit from science-backed research helping you stay one step ahead – along with proprietary insights, a dynamic innovation pipeline and access to expert services and third-party partnerships. 

Our end-to-end support allows our customers to reach consumers with products they care about, such as those related to immunity. Together, we can innovate dynamic purpose-led solutions that address today’s most important health ambitions.