The brain health market is constantly evolving. Against a backdrop of fast-paced lifestyles, rising stress and fatigue, performance culture and digital-age challenges, more consumers are proactively prioritizing mental wellbeing and cognitive performance enhancement - particularly in the emerging category of nootropics.
This growing interest in nootropics as a pathway to unlocking cognitive potential and nurturing brain health has created a new world of innovation possibilities in the dietary supplements space. So how can you stay ahead to win the hearts (and minds) of consumers? Read on to discover dsm-firmenich's industry-leading solutions for the dynamic brain health market.
Addressing energy, mental and emotional well-being
of consumers are concerned about their energy levels/tiredness1
of consumers are concerned about their mental & emotional health2
of consumers are concerned about their mental performance3
(1), (2), (3) dsm-firmenich Global Consumer Health Survey, 2023.
True innovation in the brain health space is cultivated mindfully, and the seeds of inspiration are sown by listening to the voice of the consumer. So, what do consumers really want from their nootropics solutions?
From nootropic 'stacking' to combining nature and science, The Nootropics Report 2.0 draws on dsm-firmenich's proprietary consumer and market data to uncover six key insights to inspire smarter brain health solutions.
Download The Nootropics Report 2.0 today and discover how to unleash brilliance in your brain health portfolio.
The nootropics category holds huge innovation potential for dietary supplement brands. But consumers are redefining what 'nootropic' means. The next generation of nootropic supplements will go beyond cognitive enhancement alone, expanding into the realms of sleep, mood and stress to unlock the full potential of the brain.
Discover how consumers are reshaping the definition of nootropics by downloading our insights-powered report.
It takes more than an ingredient supplier to bring pioneering products to market. It takes a partner. dsm-firmenich’s passion for simplifying science helps to accelerate the development process, from concept to consumer; enabling you to bring your next big dietary supplement innovation to market faster. This includes providing the development, production, regulatory and global roll-out support you need to seize new opportunities in key growth areas including cognitive health, mental-wellbeing and sleep.
When you partner with dsm-firmenich you get an innovative, end-to-end partner, inspired by consumers’ most pivotal health needs, to deliver your next product with purpose. Speak with one of our experts today to take your brain health product to the next level.
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