FIRMENICH DURAROME®, CELEBRATES 50 YEARS OF LONG-LASTING, FRESH & AUTHENTIC TASTES

Geneva, Switzerland, December 11, 2018 – Firmenich is proud to announce that its proprietary flavor encapsulation technology, Durarome®, is celebrating its 50th anniversary, with its unique capacity to offer long-lasting freshness. Evolving over the years, today’s latest Durarome solution is 100% natural meeting consumers’ growing demand for authentic and traceable taste experiences. Part of Firmenich’s Encapsolution® portfolio, it is used in some of the world’s most loved food and beverages from hot and cold drinks and soups to nutritional supplements, guaranteeing authentic taste over time.

“Addressing consumers’ increasingly sophisticated taste expectations, we are committed to being our customers’ partner of choice, from natural ingredients to creating unique natural delivery systems,” said Emmanuel Butstraen, President of Flavors. “Since 1968 Durarome remains unmatched, ensuring food and beverages reach consumers bursting with authentic, fresh flavors, every single time.”

Delivering a natural, fresh sensorial experience, Durarome sustains a product’s authentic taste throughout its shelf-life, with a consistent flavor profile, from production to consumption across complex distribution channels. Durarome is especially designed for protecting oxidation sensitive products such as citrus and mango. In addition, it is known for easy handling in manufacturing settings, as it dissolves quickly in water and is dust free.

Firmenich’s Encapsolution portfolio protects flavors from exposure to evaporation, oxidation, base reactions, extreme pH, heat and light throughout the manufacturing and distribution process. Other brands in the portfolio include Flexarome®, Thermarome® and Captarome®, each of which offers unique benefits for superior flavor encapsulation.

• Flexarome intensifies the taste impact and pleasure by protecting flavor authenticity through demanding manufacturing and preparation processes, such as hot drinks and stock cubes.
• Thermarome retains the best taste authenticity under extreme heat conditions during the manufacturing and preparation processes, from battered and coated products to extruded and fried applications.
• Captarome delivers high performing dry flavors that offer an optimal taste/cost balance, using a reduced quantity of flavor ingredients to lower flavor costs, as well as transportation, inventory and handling costs.

About Firmenich

Firmenich is the world’s largest privately-owned company in the perfume and taste business, founded in Geneva, Switzerland, in 1895. Driven by its purpose to create positive emotions to enhance wellbeing, naturally, Firmenich has designed many of the world’s best-known perfumes and tastes, bringing delight to over four billion consumers every day. Renowned for its world-class research and creativity, as well as its leadership in sustainability, each year, Firmenich invests 10% of its turnover in R&D to understand and share the best that nature has to offer responsibly. Firmenich had an annual turnover of 3.7 billion Swiss Francs at end June 2018.