Flavor of the Year 2024
dsm-firmenich’s 2024 Flavor of the Year Peach+ elicits emerging signals in kindness, community, goodness, and togetherness, and the plus elevates this beloved flavor beyond the traditional juicy sweet aspects towards smoother, lighter, more refreshing, textural elements.
Drawing Inspiration from Color & Trenz
Peach+ was inspired by PANTONE 13-1023 Peach Fuzz, the 2024 Color of the Year from Pantone®, the global color authority and provider of professional color language standards and digital solutions for the design community.
Both companies have based their selections on emerging signals in the cultural and consumer landscape where trends in kindness, community, goodness, and comfort have all been identified as having increasing relevancy. For more than 20 years, both companies have observed many of the same trend sources, drawing inspiration from a wide variety of influences, including culinary, fashion, hair and beauty, packaging and multimedia design, home decor and interior design, architecture, art, and cultural zeitgeist.
The Peach...Plus
Our proprietary in-depth study of natural ingredients, Emotions360, surveyed 18,670 consumers across eight countries around the world found that people find peach to have many multifaceted, often contrasting meanings. It’s time to elevate peach and explore the lesser celebrated aspects of the tonality and the emotions it can drive.
The taste
Indulgent and pampering, refreshing and revitalizing, youthful but also nostalgic–Peach is unique in the power of its flavor. An evergreen choice for new innovation, Peach is ripe for pairing in new combinations to add an exciting twist in an expanded range of categories from alternative proteins to savory dishes.
Popularity
Peach+ is an invitation for our customers to explore other aspects of the peach tonality. It’s an elevated, multifaceted peach that stokes a modern era revival where peach is well suited to intersect with products that embrace comfort, kindness, and goodness.