* Insights from our June 2024 New Next Now consumer insights research
Of the many challenges consumers face in their daily lives, environmental concerns are one of the biggest. Conscious consumers are not only speaking up but putting their money where their mouths are – driving demand for more sustainable fragrances.
In Perfumery, we keep our finger firmly on the pulse of market trends with our in-depth consumer insights program. By monitoring people’s changing attitudes to and awareness of products and issues, we can act on the things they care most about, helping our customers and brands stay on the scent of success.
* Insights from our June 2024 New Next Now consumer insights research
63%
of global consumers are buying more sustainable products than in previous years
9/10
consumers would accept different product features for greater sustainability
38%
would change brands for better sustainability
Amazing scents, accounting for sustainability: that’s the philosophy behind eco-design in our Perfumery solutions and services. And to guide the way in creating beautiful, sustainable scents with measurable impact, we’ve developed our industry-leading eco-design tool, EcoScent Compass®.
And that’s just the start. We also make eco fragrance design easier for our customers thanks to our planet[MV1] -friendly palette, including ingredients that offer high performance at lower dosages. After all, sustainability begins by design.
Consumers are on the lookout for sustainable products and information they can trust. By using EcoScent Compass® Next Generation, customers and brands can give them just that. EcoScent Compass® Next Generation seamlessly integrates into perfumers’ creation stations, allowing users to optimize fragrances’ sustainability credentials and accurately measure their impact.
80+
data points for each ingredient
3
key pillars: circular creation, climate and nature, impact on people and community