Malodor control
Tackling consumers’ top pain point
85% of consumers want scents to remove unwanted odors
NewNextNow Barometer, Wave 5, 14 countries, 12,000 respondents
Restore a sense of freshness and delight
Nothing ruins the mood like a bad smell. That’s why unpleasant odors are consumer’s number-one concern at home. Luckily, our customers can count on dsm-firmenich's innovation and expertise to help them provide malodor control solutions for fabrics and all their homes.
We’re an innovation powerhouse in counteracting unwanted odors, with more than 25 years’ expertise in the causes, composition, and perception of malodors. We’re constantly working to better understand and anticipate consumer and market needs in tackling bothersome smells and enabling delightful sensory experiences. And we’re investing heavily in delivering cutting-edge science. Our leadership in receptor-based discovery science keeps us firmly at the forefront of fragrance innovation – and makes us masters in creating superior, unique, delightful hedonics.
clearsense®: clearing the bad to reveal the good
Our holistic approach is the driving force behind the development of clearsense®: our revolutionary portfolio of highly effective fragrance design solutions , developed using our two-in-one odor-control science. Using this patent-pending, cutting-edge innovation, our clearsense® solutions are effective at clearing bad odors from our everyday lives – while unveiling exceptional scents that delight consumers at key moments.
Introducing our innovative dual science
Sensory modification
Defends against the perception of unpleasant odors with our unique olfactory receptor science.
Chemical Interaction Neutralizes a wide range of bad odors through our iconic, highly efficient chemical reaction.
From laundry products to surface cleaners, clearsense® is suitable for all applications and formats. Crucially, our approach integrates seamlessly with your fragrance design ambitions, including brands’ signature scents.
As a result, our customers and consumers can always count on superior hedonics that elevate everyday product experiences.