Long-lasting fragrance
Superior scents that stand the test of time
Prolonging exceptional fragrance experiences
82% of global consumers are looking for long-lasting freshness
NewNextNow Barometer Wave 6, 20 countries, 12,000 respondents
As a leading fragrance house, we’re innovators in perfumery – providing brands with the disruptive technologies and solutions they need to deliver long-lasting fragrance. In turn, dsm-firmenich enables customers to develop household, beauty products and fine fragrance products that prolong sensations like freshness, cleanliness and care that provide reassurance of a product’s efficacy and that evoke positive emotions for people around the world.
Take our fragrance delivery systems, for example – like our popscent® capsules, making consumers feel enveloped by extra freshness from wash to wear. Or there’s our unique haloscent® profragrances, activated by nature to provide an amplified sensorial experience with every use.
popscent®: long-lasting freshness
popscent® are designed to deliver long-lasting freshness from wash to dry. And you know there's no compromise on performance - because dsm-firmenich's leading (and expanding) portfolio is the result of over two decades of encapsulation expertise.
popscent®
Our popscent® technology disrupted the market more than 20 years ago. These capsules break over time - triggered by naturally occurring friction into releasing the scent inside. Today, popscent® remains a superior scent solution for enabling prolonged fragrance experiences in laundry, surface care, and beauty products.
popscent® eco
Designed for the evolving laundry lifestyle. popscent® eco makes the sensory pleasure of fresh laundry more sustainable. Our REACH-compliant solution is the first natural-origin fragrance capsule designed to deliver long-lasting freshness with no compromise on performance.
popscent® eco max
Wash day just got more environmentally friendly. The first natural-origin fragrance capsule made with 100% biodegradable ingredients, popscent® eco max is REACH compliant and maximizes freshness at all touchpoints, thanks to its tailored and synergistic performance.
haloscent®: amplifying the fragrance experience
"The art of profragrance innovation is to continue creating a delightful effect even when the perception of fragrance ingredients should no longer be possible. It transforms the fragrance's characteristics, adds a new dimension and ultimately delivers long-lasting freshness."
Etienne Bouckaert, Principal Perfumer
At dsm-firmenich, we're proud pioneers of profragrance technology. In fact, we've been the market leader since 1997. We’re still the only fragrance house to have developed a profragrance specifically designed for performance in fine fragrance applications. And we're always driving innovation - thanks to our proprietary and patented fragrance release technology.
Meet haloscent®. Activated by nature (air, enzymes, or biome), these profragrances continuously release perfumery raw materials over time, creating an amplified sensorial experience with every use.
Today, haloscent® offers the industry's largest and most versatile palette of profragrances. So, from fruity to floral, our solutions help make scents across a variety of categories more noticeable, more delightful and more long-lasting.
Our palette of profragrances
haloscent® Berry boost
This profragrance enables vibrant, clean, fruity red berry olfactive notes. Naturally activated by air, the dual release of two perfume molecules creates a prismatic effect.
haloscent® Crisp mint
With a cooling aromatic mint olfactive profile, this profragrance provides crisp hygienic freshness activated by air, offering late-stage release with continuous delivery for weeks.
haloscent® Dream fresh
Our signature profragrance is activated by air and delivers unique fruity apple olfactive notes. It offers late-stage release with continuous delivery for weeks.
Profragrances
haloscent® Ever floral
The rose and green profile of this air-activated profragrance boosts freshness performance, volume, and bloom, with dual release creating a prismatic fresh and floral effect.
haloscent® Garden rose
The industry’s first profragrance, its fresh rose and citrus olfactive character is activated by enzyme reaction. It supports bloom and increases fragrance robustness over time.
haloscent® Iris violet
Violet flower olfactive notes that add volume and body to fragrances over time through late-stage release. Activated by air, this profragrance performs strongly against malodor.
Profragrances
haloscent® Pure you
Naturally activated by the skin biome, this profragrance’s watery, green, cucumber, violet leaf notes reinforce purity, enhance positive benefits, and enable personalized scent signals.
Fragrance design solutions
When it comes to long-lasting fragrance, we go beyond making scents last longer. Our innovation has progress as its purpose: which is why we work our magic to enable extra-special sensory experiences – for our bodies, and in our homes.
endurascent®
endurascent® accords are carefully selected to deliver continuous fragrance and long-lasting freshness for the home.
timescent™
Over time, timescent™’s fragrance character changes, taking consumers on a sensory journey to spark engagement and delight across home care, skin care, and hair care.