Blooming
For a WOW moment with every wash
Open the door to something special
Just add moisture: that’s the trick to unleashing the power of blooming fragrances, which are in high demand among consumers.
Technically speaking, bloom is a build-up in fragrance intensity during use, cause by contact with water or other moisture. The burst of freshness when opening a washing machine door is a great example.
Bloom’s ability to amplify fragrance impact makes it truly desirable for consumers, reassuring them of a job well done and heightening a scent’s emotional benefits at key moments. At dsm-firmenich, we’re experts in enhancing fragrance bloom through our advanced innovations – all designed to awaken a «wow» when it matters.
fircaps®: natural burst of freshness
For a boost of blooming freshness in a variety of home care and personal care categories, look no further than our fircaps® encapsulation technology. There biodegradable capsules, designed for powder formats, only release their delightful fragrance on contact with moistures. Versatile to use and made entirely of naturally-derived ingredients, fircaps® makes the benefits of bloom more sustainable.
optibloom® max: AI-powered fragrance predictive model
Fresher, faster, and more intense: our performance model guides perfumers with powerful data-driven insights to enhance their creative process, so they can amplify the scent experience in those crucial first seconds of product use. From skin and hair care to household detergent, optibloom® max uses AI-powered predictive modelling to help elevate fragrance creation and deliver the very best instant blooming experience. Imbued with these insights, the instantly bloom optibloom® max fragrances help to improve olfactory perception and meet the needs of consumers looking for an augmented sensory experience.
aquabloom™: fragrances that change, activated by water
Want your fragrance to change character when it gets wet – during dilution or flusion, for example?
aquabloom™, our unique fragrance design solution, unlocks this possibility, making scents more noticeable and memorable. Plus, with natural, renewable, and biodegradable versions available, we’re proud to offer more sustainable solutions.
