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Why colour cosmetics are the way forward

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Colour cosmetics — a market of nuance and opportunity

The world of colour cosmetics has faced plenty of challenges in the past few years. But as people get out and about again, beauty consumers are embracing make-up once more and the sector is bouncing back. The picture might vary according to region or specific segment, but overall, the global colour care market is projected to be worth more than $93 billion by 2026. (Euromonitor). Facial colour care is seeing particularly strong growth, with a CAGR of 7% until 2026.

We at dsm-firmenich, have identified a number of key trends including:

  • Efficacy and performance are the most important attribute that ingredients need to deliver in color care
  • Ingredients must be easier to formulate and adaptable to their processes
  • Customers rely on efficacy data of color cosmetics

Another trend is also coming to the fore — hybrid make-up.

A growing demand for hybrid solutions

Colour cosmetics with additional skin care benefits meet two consumer needs that have emerged in the wake of the pandemic. People are more focused on their overall well-being post Covid-19 and for many, skin health is an integral part of this. They still want to have fun with make-up, but quick fixes and superficial effects are no longer enough. Solutions must be good for skin too.

Make-up products that work with the skin, and not just on it, are also becoming popular with consumers who prioritise convenience, or who want to streamline their beauty routines. Hybrid cosmetics can help make life simpler — and given the many hours make-up is worn for each day, why not maximize that time with skin care?

Pretty beauty vlogger recording make-up tutorial promoting product, social media marketing
The best of two worlds

With hybrid colour cosmetics, people can look good while protecting their skin, or targeting concerns like skin dryness, sensitivity, fine lines or age spots. So there’s no longer any need to choose between make-up and skincare.

If you want to add skin care benefits to your make-up products, dsm-firmenich has a range of brighter solutions you can turn to. Many of our skin care ingredients are compatible for use in colour cosmetics and they all come with the reassurance of confirmed efficacy data. Whether you want to combine colour cosmetics with sun protection, long lasting hydration, plumping effects or a fresh-looking complexion, our skin actives can help.

In addition to ingredients, you can also call on our technical and sensory experts to assist with developing your formulations. And for inspiration with delivering the future of colour care, we have a line of hybrid make-up formulations, ready for you to download. Check them out below…

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