Press Release
December 1, 2015
We continued our tradition of kicking off in-cosmetics global with a truly unique event. This year we took our customers on a multi-dimensional journey around the world.
We as DSM Personal Care continued our tradition of kicking off in-cosmetics Europe with a truly unique event. Held in the heart of Barcelona at the magnificent Museum of National Catlauyna art, we took our customers on a multi-dimensional journey around the world, where science, technology and emotions came together through an innovative video experience.
At this remarkable place we kicked- off in-cosmetics 2015 in Barcelona.
Inside – the impressive ceiling
The world of consumers, markets and science were brought to life in a beautiful video experience and through using modern technology to 3D map a range of regional iconic faces onto real people in the room. This showed how diverse the world is, yet how the power of beauty remains the same no matter where you are, or who you ask.
The DSM Personal Care booth
Listen to consumers around the world about their personal view on “What is beauty?” followed by inspirational infographics which guided through different consumer insights that resulted into new solutions.
The cocoon showcased how different beauty aspirations around the world have driven global DSM solution that really matter.
SYN®-COLL-Reverse visible signs of photo-aging in just 4 weeks
Skin Glow Concept-The two sides of glow
TILAMAR® Fix A140 – What’s your hair mood today?
Men’s scalp protection…where care meets style
We continued our global roll-out of the new in vivo study results with Chinese volunteers using the anti-aging peptide SYN®-COLL.
Regional insights were presented by DSM regional marketing managers linking consumer insights to our successful ingredients in each of their markets.