How to fly from concept to consumer: Unlock 9 benefits of our Premix Solutions

Summary

• Launching successful nutritional premixes for products that help elevate global health requires a human-led approach, powered by customized solutions and end-to-end expertise.
• Our Premix Solutions offering can help customers streamline their product development journeys and launch breakthrough health solutions that address consumer needs with sustainability at the core.
• Read on to discover nine advantages of leveraging our end-to-end Premix Solutions offering, from concept ideation to overcoming product development pitfalls and accelerating speed to market.

In today’s health and wellness landscape, consumers expect more from their nutritional products. They seek sustainable, efficacious, science-backed solutions that can help them meet their unique health ambitions in more holistic ways. This trend creates opportunities for brands to launch innovative nutritional products. However, in a fiercely competitive market, standing out is crucial. When it comes to creating cutting-edge nutritional solutions that meet consumers’ evolving needs, there is a lot to consider. Manufacturers must first ask: What health benefits are consumers seeking? Which science-backed ingredients will best meet these needs? How do I ensure these ingredients are stable, uniform and support the end product format? How can I make this nutritional solution appealing? And what will make my product stand out? Once these questions are addressed, brands then face the challenge of launching their products quickly and efficiently to the market. 

Premixes – blends of multiple ingredients and flavors that are combined in a single, uniform mix – can help manufacturers overcome many of these challenges and launch their next product faster and in a way that improves uniformity, stability and functionality. With the largest premix manufacturing footprint in the world, combined with an innovative ingredient portfolio, flavor and sensorial expertise and Advanced Powder Technologies, we can accompany our customers along their product development journeys with confidence. But that’s not all. Our tailor-made Premix Solutions are designed with the consumer in mind, so we can meet their evolving needs and preferences, time and time again. 

Read on to discover the nine pillars that enable our Premix Solutions to elevate nutritional product offerings and better meet the needs of consumers everywhere.

Figure 1. dsm-firmenich can support customers at every step along their premix product development journey, from concept to consumer.

1. Stay one step ahead with Advanced Powder Technologies

Launching a successful premix product takes more than ingredients. Our expert knowledge combined with Advanced Powder Technologies can supercharge the functional performance of premix powders. Formulation, stability and taste challenges can be addressed with our cutting-edge premix technologies, to overcome complex development hurdles and ultimately increase efficiency and reliability.

2. Disrupt the market with consumer-inspired solutions

In today's saturated health and nutrition market, brands must go beyond ingredients to create standout solutions that truly resonate with consumers' evolving needs. This requires a deep understanding of the market. We use proprietary market and trend research to help our customers develop breakthrough products that put consumers center-stage. For instance, our global consumer insights study, spanning 26 countries and around 20,000 participants, has helped us understand and address the needs of today’s consumers, while anticipating the demands of tomorrow.i The insights revealed by this research – and other ongoing analyses – drive our premix concept engine, leading to the development of cutting-edge solutions targeting in-demand health benefits. Our portfolio of ready-to-go blends complements our customer formulation process to help deliver concepts that support quick scale-up – accelerating the route from concept to consumer. 

3. Streamline your business for ultimate efficiency

Simplifying operations is equally as important as getting to market quickly. For instance, de-complexing the manufacturing process could increase production capacity and potential profits. Our Premix Solutions reduce complexity across the value chain, helping to increase efficiency and allowing brands to focus on what’s really important – delivering on consumers’ needs and business growth.

4. Meet consumers’ unique requirements through strategic partnerships

In addition to offering a comprehensive ingredient portfolio and end-to-end expert services, we partner with over 800 global sources to secure any additional ingredients or technologies for specific product needs. This includes generating intellectual property (IP) rights, running clinical trials, sourcing, cost management, traceability, local regulations, material conditioning and more. For example, our strategic partnership with Indena, a leading botanical extracts manufacturer, showcases how we go beyond ingredients to help our customers create breakthrough products. Together with Indena, we develop unique nutritional premixes with a range of phytonutrients, and in multiple formats and flavors.

5. Minimize disruption risks with a global organization

Our strategic network of premix plants located around the world boasts a three-times larger premix site footprint than our next three premix competitors combined. With 13 plants and over 1,300 production experts, customers get the full force of a worldwide organization, combined with the precision that comes from local expertise. This enables brands to scale globally with business continuity, sustainability and with the largest footprint of premixes facilities to ensure no disruption to your supply chain.

6. Sustain industry defining quality standards

We are committed to minimizing risk for our customers throughout the product development pathway. That’s why we not only reduce disruptions via our robust supply chain, but also adopt stringent material qualification standards, strict testing protocols and optimized production zoning to mitigate contamination risks. The highest standards result in customers trusting us with high-care products, like infant and medical nutrition solutions. In fact, we are the only premix provider to meet early life nutrition standards across the world. 

7. Elevate planetary health

For us, sustainability is not a buzzword – it's intrinsically embedded in our vision of bringing progress to life. This extends to our Premix Solutions. As the only premix provider measuring environmental impact, we’re setting new standards in sustainability. Our sustainability expertise allows you to get full transparency of our premixes down to the ingredient with our proprietary Imp'Act calculator, powered by our Life Cycle Assessment. This measures the environmental footprint of a premix from start to finish, considering ingredients, operations, packaging and transportation. Ultimately, we help our customers reach their sustainability targets and craft solutions that resonate with environmentally-aware consumers, while also elevating planetary health.

8. Adapt, flex and fit to any challenge, any ambition

Did you know that we have over 50 formulation experts and 100 flavorists across the world that support formulating a perfect premix? With our broad formulation and deep technical knowledge, we can adapt, flex and fit our formulations to overcome product formulation challenges. In addition, we have the taste and sensorial expertise to enable manufacturers to craft memorable sensorial experiences that will enhance consumer appeal and foster brand loyalty. 

9. Unlock fast-paced innovation for maximum impact

We understand that customers need more than tailored solutions to develop standout nutritional premixes. Fast-paced innovation and fully integrated services are also key to success. To meet these needs, we offer end-to-end integration, from industry-leading ingredient innovation and supply security to our Market-ready Solutions and simplified supply chains. Together, these elements accelerate and streamline the product development journey, taking pioneering products all the way to consumers.

Whatever the product you are trying to develop, or the consumer need you are trying to meet, we can help you find the right Premix Solution to drive you from concept to consumer. By bringing the essential, the desirable and the sustainable together in one convenient solution, together, we can develop premixes for products that truly elevate global health.