Hologram Sciences enters partnership with Haleon in the United States

Boston, New York City, Zurich

• The companies will work together to create and experiment with new, consumer-centric, and outcome-driven personalized Wellness concepts
• The partnership will leverage Hologram Science’s unique personalized nutrition innovation process and Haleon’s deep human insights and trusted science

Hologram Sciences, a consumer-facing health tech company building holistic personalized nutrition solutions, and Haleon (NYSE: HLN), a global leader in consumer health, have entered into a strategic collaboration focused on innovation to address consumer health concerns in areas such as healthy aging.

Together, the companies will explore commercial opportunities in the United States focused on consumer unmet needs by finding meaningful ways to address them under Haleon’s world-leading brands. The partnership between Hologram Sciences and Haleon will also include co-developing future supplementation concepts that offer more holistic, science-backed, personalized solutions that empower people to meet their individual wellness goals.

Ian Brady, CEO, Hologram Sciences, said:
“We are excited to enter a strategic partnership with Haleon, and the beginning of a sustainable, long-term collaboration to enhance consumer experience and outcomes across categories. Haleon’s market-leading brands in consumer health and wellness, plus their deep consumer insights combined with the trusted science behind the products are ideally suited to our expertise in rapid concept development of holistic health and wellness solutions.”

Andrea Barath, Senior Director, US Incubator Lead, Haleon, said:
“We are excited to explore together new and different ways we can deliver better everyday health. The partnership with Hologram Sciences will enable us to discover more consumer centric and agile approaches to provide personalized experiences for our consumers as they navigate their wellness journeys and aspire to maximize their healthspan.”

About Hologram Sciences, Inc.

Hologram Sciences is a consumer-facing health tech company that helps people improve their health and wellness through innovative personalized nutrition solutions. Backed by Royal DSM, Hologram Sciences brings together the latest evidence-based supplementation, pioneering technology, and habit-building techniques to create holistic, truly customized offerings that drive deep and lasting consumer relationships. Hologram Sciences is passionate about helping people overcome obstacles to feel better every day; grounded in transparency, proven clinical science, and committed to creating solutions and an organization that are fully inclusive and equitable. Hologram launched two brands, d.velop™, focused on immune health and Phenology™, its first women’s health brand. It also has a strategic partnership with human performance company Momentous. More information can be found at www.hologramsciences.com or via Inquiries@hologramsciences.com

About Haleon

Haleon (LSE / NYSE: HLN) is a global leader in consumer health, with a purpose to deliver better everyday health with humanity. Haleon’s product portfolio spans five major categories - Oral Health, Pain Relief, Respiratory Health, Digestive Health and Other, and Vitamins, Minerals and Supplements (VMS). Its long-standing brands - such as Advil, Sensodyne, Panadol, Voltaren, Theraflu, Otrivin, Polident, parodontax and Centrum - are built on trusted science, innovation, and deep human understanding. For more information, please visit www.haleon.com