The New Next Now Barometer: Decoding & Tracking Consumer Needs for New Innovations
Defining the future of fragrance with in-depth consumer studies
We combine market intelligence, olfactive wisdom and proactive vision to understand consumer needs. We provide the insights, ideas and activations customers need to create fine fragrances that fulfil consumers’ current desires.
Our deep understanding of consumer habits, needs and preferences, across categories, markets, trends and audiences, enables us to deliver fragrances that inspire consumers to fall in love with customers' brands and products.
The New Next Now Barometer: Decoding & Tracking Consumer Needs for New Innovations