Fragrance benefits
Technology
Designed to deliver greater efficiencies and precision, in long-lastingness, Blooming, cooling and air borne.
Long-lasting
For fragrance that last for hours, days, weeks.
Bloom
For a WoW effect during the wash.
Cooling
For freshness that reinforces hygiene efficiency and comfort.
Name TBC Air care devices
For optimized the fragrance delivery through air care devices.
82% of global consumers are looking for long lasting freshness
Consumer XXX
Long-lasting
Capsules
Designed to deliver uncompromised long-lasting freshness from wash to dry.
Release Technology
Developed to make some volatile fragrance notes that consumers love last for weeks.
Long-lasting in Fine Fragrance
Change in fragrance character between dry stage and wet stage.
76% of people say scents bring pleasure to my life
Consumer XXX
Bloom
Capsules
Biodegradable water activated capsules for dry base products.
AI Blooming model
Predictive AI fragrance design blooming model.
Fragrance character change
Change in fragrance character between dry stage and wet stage.
Consumer quote
Cooling (for oral care specifically)
For freshness that reinforces hygiene efficiency and comfort.
FREEZEBLAST™
Menthol enhancer for instant cooling impact.
FREEZESTORM®
Long-lasting freshness market reference.
FREEZEWAVE™
Cooling accord to deliver performance at all moment of truth.
NOVASENSE™
Range of sensates beyond cooling (hot, tingling, bitterness masking).
Consumer quote
Name TBC Air care devices
For optimized the fragrance delivery through air care devices.
AIRBORNE
Waxes, gels and reeds as air care delivery devices.
AROMAREED
Full solution (fragrance oil + solvent) reeds.