Kaiseraugst (Switzerland), Maastricht (Netherlands), June 26, 2024
dsm-firmenich, the leading innovator in nutrition, health, and beauty, announces that it will co-create a groundbreaking new line of up4® sports nutrition products in collaboration with the Team dsm-firmenich PostNL cycling team. This innovative partnership aims to revolutionize sports nutrition, offering a range of tailored products designed to enhance both performance and health.
The up4® products will be designed to optimize nutritional content for gut health, performance, and recovery. Combining the powers of taste, texture, and format with high-quality science delivering measurable health outcomes, the goal is to create the best sports nutrition products available. The line will be tailored to the needs of professional cyclists to help them train harder, recover faster, and perform consistently with a reduced risk of injury. Over the rest of the 2024 cycling season, up4® solutions (both existing solutions and those from the new line) will transition to being the main source of Team dsm-firmenich PostNL’s sports nutrition and supplements.
The up4® solutions aim to provide athletes with the ultimate nutritional support. dsm-firmenich’s goal is to establish up4® as a premier consumer-facing brand in sports nutrition, ensuring every athlete receives the best possible products to support their performance and health.
Maha Elkharbotly, SVP & President i-Health dsm-firmenich, said:
“We are thrilled to partner with Team dsm-firmenich PostNL to launch this new line of up4® sports nutrition solutions. By combining our scientific expertise with their deep understanding of athletic needs, we are creating a sports nutrition range that truly addresses the demands of professional athletes. up4® is set to redefine the standards of sports nutrition, and we are excited to see its impact on the world of sports.”
Narelle Neumann, Head of Science at Team dsm-firmenich PostNL, added:
"Our collaboration with dsm-firmenich marks a significant milestone in sports nutrition. With up4®, we are not only setting a new standard for performance and health, but also pioneering the future of sports supplements. We are committed to providing our athletes with the best possible products, and up4® represents the pinnacle of this effort."
About dsm-firmenich
As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.
About i-Health
i-Health, Inc., a wholly owned subsidiary of dsm-firmenich, is a global consumer health and wellness company. i-Health is dedicated to supporting good health worldwide by serving unspoken and overlooked health needs. We develop, market, and distribute consumer-facing branded products including up4® performance nutrition, Culturelle® probiotics, AZO® women’s health products, Estroven® menopause solutions, and Ovega-3® vegan omegas. Our dedication to excellence is demonstrated by clinically backed ingredients, stringent quality control measures, and continuous improvement through research and innovation.
up4®, one of i-Health’s consumer-facing brands, is on a mission to fuel the mental and physical performance of every athlete with innovative solutions in gut health, performance, and recovery.
About Team dsm-firmenich PostNL
Team dsm-firmenich PostNL includes a WorldTour Men’s program, a WorldTour Women’s program, and a Development program, all under the same umbrella and unified by the "Keep Challenging" philosophy and distinctive two-striped kit.
For more information
Avril Pendergast-Fischer avril.pendergast-fischer@dsm-firmenich.com
+01 646 418 7634
Forward-looking statements
This press release may contain forward-looking statements with respect to dsm-firmenich’s future (financial) performance and position. Such statements are based on current expectations, estimates and projections of dsm-firmenich and information currently available to the company. dsm-firmenich cautions readers that such statements involve certain risks and uncertainties that are difficult to predict and therefore it should be understood that many factors can cause actual performance and position to differ materially from these statements. dsm-firmenich has no obligation to update the statements contained in this press release, unless required by law. The English language version of this press release
